portfolio
business-to-business brochures and direct mail
Clients include AT&T Business, IBM, Lloyd’s of London Corporation, Redstone Telecom, SAP AG, SAP UK, Siemens Business Communications Systems, Telia UK, Unisys…
Notable examples:
- For Lloyd’s of London, a brochure designed to encourage member firms to produce comprehensive business continuity plans. The importance – and sensitivity – of the subject matter had prompted the Centre for the first time to address the Lloyd’s community by way of a brochure. Based on a range of very different disaster recovery stories, its tone had to be authoritative and persuasive while recognising firms’ independence of action.
- AT&T Connections, a regular, high quality customer magazine for the EMEA region for which I wrote a total of 7 issues before it became a global publication.
recruitment writing
Clients include Airbus, Alstom, BAE Systems, Cummins Engine Company, ESCP-EAP Paris, ESME-Sudria, Groupe Ecole des Mines, Haysmacintyre, Herbert Smith, IAE Aix-en-Provence, INSEAD, KPMG, Lafarge, L’Oréal, Management Centre Europe, Merrill Lynch, Syntegra…
Most recent work appears in Hobsons Career Guides (Finance, Engineering, IT, MBA, Careers in Europe, Ethnic Minorities, Equal Opportunities…), interviewees ranging from recently recruited graduate trainees, through high-flying MBA students and senior executives, to business school managers and academic staff.
translations and translated documents
Clients include Advention, AT&T Business, Bientôt Demain, Conseil Générale du Finistère, De Navigatio, Inter-scribe, Le Robert, Lugh Films, Résidence 29, SAP AG…
Notable examples:
- The editing, rewriting and adapting of a technically detailed marketing brochure for the insurance industry, originally written in German by IT specialists and translated by someone with little understanding of the business needs and concerns of the English-speaking market.
- Translating a film proposal and partial screenplay based on the life of Father Diarmuid O’Peicin, the Jesuit priest who saved from depopulation the island of Tory off the coast from Donegal.
websites and interactive systems
Clients include Avalanche Technology, UK Government's Department of Work and Pensions, EDS, Group Partners, Impaq Group, JacobsRimmel, Norman Broadbent Executive Search, Redstone Telecom…
Notables examples:
- The Executive Summary and the Partner Engagement journeys for the Department of Work and Pensions' Vision for Government Services interactive platform.
- Norman Broadbent’s Measurably Different website based on detailed telephone interviews with some 20+ partners and sector heads.
white papers and corporate brochures
Clients include AT&T Business, Avalanche Technology, BBJ Environmental, CCC Group, IBM, Norsk Hydro, Peters & Peters, PDi, PI Direct. Redstone Telecom, SAP UK…
- A commentary for SAP UK on the communications and IT implications of the Dearing Report for higher education institutions, aimed at Vice Chancellors and key decision makers.
- The Challenge of Change for IBM, a large format Executive Briefing that broke away from the conventional corporate brochure approach, and, judging by the unanimously positive response from its CEO target audience, did so very successfully.